Coded coupons

Coded coupons enable you to offer your buyers a discount through a coupon code. You can share coded coupons publicly (on ebay.com) or privately through your own marketing channels.

Coupons are a great way to engage and incentivize new and returning customers. They make your products appear more attractive to buyers, and may increase the likelihood of a purchase. Engaging buyers with coded coupons could be an ideal choice to make them return to your listings and storefronts to encourage repeat purchases.

Since coded coupons offer you control over your budget and flexibility in how you run your campaigns; they could be the right choice if you want to:

• Offer a discount to customers instead of adjusting the price of your items.
• Limit the budget on your campaign. When the decided budget is reached, the promotions will no longer be visible on eBay.
• Send a printed coupon code note in your orders to encourage repeat purchases from buyers.

Coupons can be displayed publicly on eBay on the search results page, on your listing page, and at checkout.

To offer a coupon privately, you may choose to print the code to add into a package, or to send a code to one or several buyers to incentivize another purchase. Additionally, you can share the coupon code on your social media, and also opt to send it to specific buyer groups or friends.

Public Coupons: Anyone can see or use a public coupon at a number of places on eBay. These are useful for attracting new customers and encouraging previous buyers to come back for more.

Private Coupons: You can offer private coupons to first-time buyers or repeat buyers for special shopping opportunities through your marketing channels or through Seller Hub.

Yes, you can control your budget and get flexibility in how you run your campaigns. Coded coupons may be the right choice if you want to:

• Offer a discount to customers instead of adjusting the price of your items.
• Limit the budget on your campaign. When the decided budget is reached, the promotions will no longer be visible on eBay.
• Send a printed coupon code note in your order to encourage repeat purchases from buyers.

It is important to note that the sellers can apply limitations to the coupon usage by designating a campaign budget, minimum spend, the maximum number of redemptions, maximum discounts, and expiration dates to limit their exposure.

The coded coupons feature is available to store subscribers through Seller Hub Promotions. While coded coupons can be shared off eBay (email, your own marketing channels) buyers must return to eBay to avail themselves of the offered discounts.

We are committed to continually adding more tools and features to help you run and optimize your business smoothly on eBay. Therefore, the team plans to add several more enhancements to the coded coupons in the future.

Coded coupons are not stackable with other promotions such as Order Discount and Volume Pricing. If several promotions are running concurrently on an item, buyers get the best discount. However, the coupons do stack with markdowns. If an item has a Best Offer or Seller Initiated Offer, the offer takes priority, and the coupon cannot be applied. 

The maximum redemption mentioned is per buyer. Therefore, a single-use coupon means an individual buyer can use it only once. The total spend (across buyers) is controlled by the campaign budget.

You are allowed to create a campaign with a code and put it on hold (pause the campaign) temporarily. However, a coupon campaign cannot be put on hold for an indefinite period of time and the code will be recycled after a certain time (currently capped at 30 days).

Sellers are responsible for adhering to the end dates of their campaigns and ensuring that their coupons are available throughout the campaign period.

We hope to add these enhancements to coded coupons in the future.

When the coupon promotion spend reaches 90% of the budget limit, the campaign is paused and is no longer shown on eBay. Sellers are responsible for deleting coupon promotions shared privately through off-eBay marketing channels when the budget limit is reached.

However, you always have the flexibility to keep the budget open to ensure that buyers are able to take advantage of the offered discount until the end of the promotion period.

When the coupon promotion spend reaches 90% of the budget limit, the campaign is paused and is no longer shown on eBay.

However, you always have the flexibility to keep the budget open to ensure that buyers are able to take advantage of the offered discount until the end of the promotion period. 

When a coupon is paused, it stops appearing on eBay. You may choose to resume the promotion by adding more funds to the coupon budget if the redemption period has not passed.

To ensure adherence to our policies governing the use of coded coupons, we recommend reading the eBay Pricing and Promotions Terms and Conditions.

When you share your coupons on eBay, crucial details, such as the maximum discount the buyer can receive, the maximum number of redemptions, coupon validity date, and any item restrictions or exclusions, will be automatically displayed on your listings and your storefront. However, while sharing your coupons privately with buyers through your own marketing channels, make sure to state and clearly link to the terms and conditions applicable to the coupons.

Once the promotion is already active, you may increase the total budget amount and extend the end date before expiration only.

However, you cannot make any changes in the template for discount type, redemption limit and usage, the start date of the promotion, and coupon code.